Book launch events are regarded as a vital tool for promoting and marketing the new releases of a publishing company. These events attract media attention and public interest, successfully boosting initial sales. Penprints Publication, through our dedication to helping authors achieve their goal of bringing their stories to the world, has organized various book launch events throughout these years.

Events organized

We organize a wide range of book launch events tailored to our audience. We host panel discussions with authors, experts, and critics to dive deeper into the book’s themes. On 23rd and 24th April 2025, the Department of English, Sister Nivedita University, Kolkata, organized “Salaam Shakespeare 4.0.” This conference was powered by Penprints India and the British Council. A panel discussion on “How Far That Little Candle Throws His Beams! – Rewriting, Adapting and Performing Shakespearean Plays on a Global Level” was held with our speakers Prof. Amit Roy, Dr. Aneek Chatterjee, Dr. Ketaki Datta, Dr. Nishi Pulugurtha, and others.

Penprints has also organized launches timed with major literary events like the International Kolkata Book Fair to ensure wider media and public attention. On 3rd February 2025, during a book launch event, Penprints launched The Calcutta Covenant by Arindam Basu, Song of the Banyan by Mihaela Gligor, Surjer Bhetor Sinri by Utpal Chakraborty, among many other books. This was followed by a panel discussion on 6th February 2025 with Amit Roy, Gopal Lahiri, Gopikrishnan Kottor, Supriyo Chakraborty, and Sreetanwi Chakraborty.

Impact of the book launch events

These events have not only boosted the visibility of our books but also helped us create lasting relationships between authors and their readers. They often lead to increased sales and positive media coverage. Taking pride in our great distribution network, Penprints Publication tries its best to make our books available to readers worldwide. As we continue to publish diverse and powerful voices, we look forward to hosting more memorable launch events that celebrate literature and bring stories closer to the souls.